An assignment from a boutique hotel property came my way with the specification that the photographer be “an interior specialist.” That was a clue that the spaces were probably small, and wide-angle lens expertise might be required. I was right on both counts.
The challenge in photographing small spaces is to strike a perfect balance between reality and perception.
A wide-angle lens allows the photographer to back up to a wall or corner and capture as much of the space as possible, showing all of the amenities. Wide angle images are much preferred because it is a great way to show guests everything that is in the space. The drawback is that this technique, especially if taken too far, often makes the space seem larger than it really is. Lighting these shots requires advanced skills, too, because minimal equipment can be brought into the space while simultaneously keeping it out of the images.
To show a realistic representation of the property and make it inviting to guests, I approach small-space photography with a blended technique - a mix of carefully planned wide angle shots with tighter outtakes that–rather than being a literal inventory of what is in the room–serve to evoke a feeling of what it is like to be in the space.
My blended approach gives the guest a reasonable sense of the size of the space, along with a focus on special elemental details (like color, texture and pattern) that give the space character and feeling. Suddenly a small space becomes cozy, a guest experience becomes something unique, and a room rate becomes a better value.
a place to shine.
If you have small or unique spaces to capture at your hotel or resort property, let’s talk. Technique makes all the difference in showing your property at its best.